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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Applying Blizzard's Core Design Principles to Create Genre-Defining Games

Allen Adham  (Co-Founder & Chief Design Officer, Blizzard Entertainment)

Location: Room 303, South Hall

Date: Thursday, March 23

Time: 11:30 am - 12:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Design

Format: Lecture

Vault Recording: Video

In this talk, Allen Adham, Co-Founder & Chief Design Officer at Blizzard Entertainment, will discuss in detail the core design principles that Blizzard has used for 30 years to create award-winning games across a wide variety of genres. It is the secret to the designs behind WarCraft, StarCraft, Diablo, World of WarCraft, Hearthstone and Overwatch, among others.

These specific principles provide a framework for thinking about game design in a way that allows new teams and new designers to consistently build world-class games that attract broad audiences across nearly any genre.


Attendees will take away a clear understanding of how to apply a set of Blizzard's design principles to help consistently create genre-defining games in almost any category.

Intended Audience

This is for game designers and anyone interested in creating new games. No prerequisite knowledge is necessary.