Genevieve Routhier (Head of Art, EA DICE)
Location: Room 301, South Hall
Date: Tuesday, March 21
Time: 10:50 am - 11:50 am
All Access Pass, Summits Pass
Vault Recording: Video
Audience Level: Intermediate
Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe?
This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction.
Attendees will gain comprehensive knowledge of foundational key points needed in establishing and articulating a solid art direction for the conception phase of a game.
This is for anyone interested in gaining a more in-depth understanding of art direction—whether they are newcomers to the role, artists who would like to become art director, or someone interested in supporting their art team during the conception phase.