GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Art Direction Summit: Building a Visual Identity: An Art Direction Framework

Genevieve Routhier  (Head of Art, EA DICE)

Location: Room 301, South Hall

Date: Tuesday, March 21

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Summits Pass

Topic: Visual Arts

Format: Lecture

Vault Recording: Video

Audience Level: Intermediate

Building the art direction of a game goes a lot farther than creating key art! This much is obvious, but how does one go about building the visual identity of a new game and its universe?

This talk aims to demystify this question and help you gain insight with a comprehensive art direction framework built upon artistic, creative, technical and marketing considerations. The main discussion points and tools will focus on establishing the art pillars of a game, building its visual identity and articulating it through a solid and appealing art direction.


Attendees will gain comprehensive knowledge of foundational key points needed in establishing and articulating a solid art direction for the conception phase of a game.

Intended Audience

This is for anyone interested in gaining a more in-depth understanding of art direction—whether they are newcomers to the role, artists who would like to become art director, or someone interested in supporting their art team during the conception phase.