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Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Art Direction Summit: IKEA: Art Directing the Real World

Sam MacDermot  (Technical Project Leader, IKEA Marketing & Communication AB)

Tanja Gannon  (Senior Art Director, IKEA Marketing & Communication AB)

Fredrik Karlsson  (3D Artist, IKEA Marketing & Communication AB)

Gretchen Broussard  (Interior Designer, IKEA Marketing & Communication AB)

Date: Tuesday, July 20

Time: 8:30am - 9:30am

Pass Type: All Access Pass, Summits Pass

Topic: Visual Arts

Format: Session

Vault Recording: Not Recorded

Audience Level: N/A: I would like to deliver a virtual presentation only

IKEA Presents 'Art Directing the Real World', the end-to-end journey of one of our 3D room sets from conception to final image. We will share a look at our 3D processes today and a glimpse of how IKEA intends to use 3D communication in the future.


After watching this presentation, you will understand the role of IKEA Marketing & Communication within the broader IKEA business, how we produce our 3D marketing content today, and where we are heading in the future.

Intended Audience

This session is intended for anyone working with 3D production or art direction, including marketing professionals, visual artists, game designers, programmers, and virtual or augmented reality content creators.