View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Chenyu Cui (Senior analyst, Omdia)
Date: Thursday, March 21
Time: 2:00 pm - 2:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing, Design
Format: Sponsored Session
Vault Recording: Video
Audience Level: All
Attendees will get a comprehensive view of the Western market status including PC, console, and mobile and understand the market position of leading companies in each segment. Additionally, they will get key recommendations for how to promote a title in Western markets from the product design phase to promotion campaigns. Asian publishers will receive strategic insight for their marketing activities, and Western companies will recognize both opportunities and threats at a time when Asian publishers are accelerating their overseas exploration.
Attendees will get a comprehensive view of the Western market status including PC, console, and mobile and understand the market position of leading companies in each segment. Additionally, they will get key recommendations for how to promote a title in Western markets from the product design phase to promotion campaigns. Asian publishers will receive strategic insight for their marketing activities, and Western companies will recognize both opportunities and threats at a time when Asian publishers are accelerating their overseas exploration.
This is for two audiences: Asian games publishers looking to find a strategic niche in Western markets, and Western publishers seeking to understand the developing competitive threat from Asia.
