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Axe the Tax: Generate Revenues Outside Your App (Presented by Coda Payments)

Neil Davidson  (Co-founder and Executive Chairman, Coda Payments)

Location: Room 2000, West Hall

Date: Tuesday, March 21

Time: 9:30 am - 10:00 am

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Business & Marketing

Format: Sponsored Session

Vault Recording: Not Recorded

Audience Level: All

Coda Payments

Free-to-play mobile app developers are leaving hard-earned revenue in the hands of an app store duopoly, and regulators around the world are taking action to establish healthy competition in the mobile market. Newer players bring new ways for publishers to meet the needs of today's game fans while better managing publisher costs, and some publishers are already exploring alternative marketplaces that offer fans more freedom over how they choose to pay.

Join Neil Davidson, co-founder and executive chairman of Coda Payments, the company behind Codashop, to dive into the latest trends in app monetization that are changing the game for developers and players – and uncover why the monetization marketplace of the future might not be an app store at all.


Hear from the pioneers behind the world's leading independent source for in-game content and currency to explore app monetization beyond the app stores. Learn how the latest innovations are helping publishers break through the app store duopoly to earn more revenue while giving players more choice.

Intended Audience

Game developers and publishers, app developers and anyone offering in-game or in-app purchases to their players. Previous knowledge is not required but may be beneficial.