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Balancing Community and Business: Walking the Tightrope of Needs

Nick van Vugt (Community Team Lead, Uken Games)

Location: Room 3005, West Hall

Date: Tuesday, March 19

Time: 4:40pm - 5:10pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: Community Management Summit

Format: Session

Vault Recording: Video

Audience Level: All

In free-to-play mobile gaming, the needs of your players and the goals of your organization are often at odds with one another. Players want to play more often, earn more currency or even change the balance of the game to their benefit. For a product team, this can lead to lost revenue or decreased retention and engagement over long enough periods of time. This talk will review ways you can work with your community and internal teams to provide the best experience for both parties.

Takeaway

In this session, learn how to work with your product team on prioritizing and putting into action community-driven feedback that can work with your organization's goals. Case studies will be presented that showcase metrics associated with user-requested changes made in Uken Games' largest titles.

Intended Audience

All audiences of any disciplines welcomed. The talk is about different members of an organization working together to meet their goals while taking into account player feedback.