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Anna Buenafe (Head of Brand Marketing, Voicemod)
Location: Room 3005, West Hall
Date: Thursday, March 24
Time: 2:00 pm - 2:30 pm
Pass Type: All Access Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Viewing Experience: In-Person
Vault Recording: Video
Anna will share her knowledge of how to work with streamers, accumulating experience from several games and companies. The lecture will include best practices for different types of games and the sizes of the budget as well as a breakdown of mistakes Anna has made in past with a summary of her learnings.
Attendees will learn how to select start influencer marketing from scratch, how to choose the right channels for sponsored campaigns, and how to manage long-term relationships streamers without monetary sponsorships.
This talk is aimed at marketing professionals and developers who are starting to work with streamers. Attendees should know what Twitch is.