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Basics of Marketing Your Games with Streamers

Anna Buenafe  (Head of Brand Marketing, Voicemod)

Location: Room 3005, West Hall

Date: Thursday, March 24

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Anna will share her knowledge of how to work with streamers, accumulating experience from several games and companies. The lecture will include best practices for different types of games and the sizes of the budget as well as a breakdown of mistakes Anna has made in past with a summary of her learnings.

Takeaway

Attendees will learn how to select start influencer marketing from scratch, how to choose the right channels for sponsored campaigns, and how to manage long-term relationships streamers without monetary sponsorships.

Intended Audience

This talk is aimed at marketing professionals and developers who are starting to work with streamers. Attendees should know what Twitch is.