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GDC 2022 Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

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Basics of Marketing Your Games with Streamers

Anna Buenafe  (Head of Brand Marketing, Voicemod)

Location: Room 3005, West Hall

Date: Thursday, March 24

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Anna will share her knowledge of how to work with streamers, accumulating experience from several games and companies. The lecture will include best practices for different types of games and the sizes of the budget as well as a breakdown of mistakes Anna has made in past with a summary of her learnings.

Takeaway

Attendees will learn how to select start influencer marketing from scratch, how to choose the right channels for sponsored campaigns, and how to manage long-term relationships streamers without monetary sponsorships.

Intended Audience

This talk is aimed at marketing professionals and developers who are starting to work with streamers. Attendees should know what Twitch is.