GDC 2025 Session Viewer

Competitive Intelligence (CI) is surprisingly uncommon in video gaming companies, yet it is crucial for their success. Many studios focus on creative development and technical innovation, often overlooking the strategic advantage that CI can provide. This gap leaves them vulnerable to market shifts and competitor strategies that could significantly impact their profitability and market position.

CI involves systematically gathering and analyzing information about competitors, market trends, and consumer preferences. In an industry as dynamic and fast-paced as gaming, this intelligence can mean the difference between leading the market and lagging behind. It allows companies to anticipate competitor moves, identify emerging opportunities, and make informed decisions that enhance their competitive edge.

Despite its importance, CI is underutilized in the gaming sector. Many companies lack dedicated CI teams or rely on ad hoc efforts that fail to capture the full scope of competitive dynamics. This oversight can lead to missed opportunities, strategic missteps, and ultimately, financial losses.

Takeaway

This talk will provide valuable insights and practical strategies that gaming companies can implement to harness the power of Competitive Intelligence. By offering a comprehensive understanding of competitive intelligence and its practical applications, this presentation will equip GDC attendees with the knowledge and tools needed to enhance their game development and marketing strategies.

Intended Audience

CI managers, product managers, marketing strategists, RnD managers, company's CEOs and founders.
They will benefit from insights on leveraging competitive intelligence to gain market advantage, optimize game development strategies, and enhance user acquisition and retention efforts.