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Behind a Hundred Million Mini-Games: Why Everyone Loves Creating Games in 'Eggy Party'

Teng Shao  (Principle UX Designer, NetEase Games)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Track: Design

Format: Lecture

Vault Recording: TBD

Audience Level: All

The challenge for any UGC platform is transforming players with no creation experience into content creators who can gradually progress and produce more high-quality content. Currently, "Eggy Party" boasts over 100 million player-created mini-game, and over 26 million creators with the youngest being only five years old. We believe our key to success lies in resolving a contradiction: ensuring that the UGC tools are simple and easy to understand for beginners while also meeting the needs of professional creators for rich features and editing efficiency. Through user experience design, we provide a suitable editing experience for creators of varying skillsets and stages.

Takeaway

Through this presentation, the presenter will share the experience in UGC user experience design with every developer who is using or looking to incorporate UGC into their games, showing how to create a UGC editor used and loved by everyone.

Intended Audience

UX designers who are working on or interested in in-game UGC.



Connecting the Global Game Development Community