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Beyond Mobile: Integrating Product Management into AAA Development Teams

Devin Nambiar (Senior Director & Head of Product Management, APAC, Electronic Arts)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: Intermediate

While the product management function has been a mainstay on experienced mobile free-to-play dev teams, the function is still very nascent on teams with AAA and Console DNA, in terms of both understanding the role and integrating it into the team. As games-as-a-service becomes more prevalent beyond the mobile platform, and free-to-play more widely adopted as a business model, it is important to bring product managers into teams to help manage and scale games through live operations and data-driven decisions, delivering value to users. In this talk, Devin will break down the product management role, and share his experiences integrating it into more AAA-minded teams to begin fostering a culture of data-driven decision making and iterative development.

Takeaway

Attendees will learn about the value product managers can bring to the table in a AAA or Console environment, will learn the importance of iterative development for successful games-as-a-service, and will pick up some techniques for integrating and empowering product managers on development teams.

Intended Audience

The primary audience is production leadership on AAA or Console teams who will benefit from an overview of the PM function, what it brings to a game, and how to best leverage it to impact business results. The secondary audience is PM leaders who now must work with AAA/Console teams.