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Luke Dicken (Director, Central and Strategic Analytics, Zynga)
Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!
Topic: AI Summit
Vault Recording: TBD
Audience Level: All
No matter how great your behavior logic or robust your procedural narrative system, if you aren't also leveraging AI to help you run your business more effectively, then you aren't making the most of what AI can do for your games. In this session, Luke Dicken discusses how Zynga uses AI to support their portfolio of mobile games. From coordinating ad sales and user acquisition through to predictive systems, task automation, and ensuring your community is healthy and happy, AI is playing a significant role across the whole of Zynga’s business so come learn what it can do for you!
Attendees will take away an understanding of some less well-discussed ways AI can contribute to running a game or a studio. Attendees will receive actionable insights to put into practice as part of their studio operations and understand some operational challenges that benefit from the addition of some AI magic.
Existing AI practitioners will be interested in alternative applications of well understood techniques. Business leaders will find new, operationally efficient ways to approach common studio-level issues.