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Boost Engagement in Your Game by Supercharging LiveOps with Time-Based Machine Learning (Presented by Kaskada)
Charna Parkey (VP Product, Kaskada)
Davor Bonaci (CEO, Co-Founder, Kaskada)
Location: Room 2000, West Hall
Date: Thursday, March 24
Time: 11:30 am - 12:30 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Business & Marketing
Format: Sponsored Session
Viewing Experience: In-Person
Vault Recording: Not Recorded
Audience Level: No
Leading mobile companies have shown that customizing the in-game experience to individual users can increase retention, identify growth opportunities, and improve monetization – but with so many ways to customize, how do you choose? Machine Learning empowers leading mobile companies to understand user behaviors. ML provides a precise and scalable way to achieve unique experiences for individual gamers based on how each user interacts with your game.
Takeaway
Takeaway: Attendees will learn the following:
- How to use ML to drive your LiveOps configuration to optimize time offers and enhance monetization practices
- Why you need a feature engine with time travel to understand your players' behavior patterns
- How to achieve business KPIs more rapidly by implementing a time-traveling feature engine
Intended Audience
Intended Audience (non-technical): This talk is intended for a general audience. No specific prior knowledge is required.