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From Spending Your First $1,000 of UA to Spending Your $100,000th: Two Stories of Successful Game Launches (Presented by ironSource)

Herdjie Zhou (Co-Founder, Lucky Kat Studios)

Location: Room 3009, West Hall

Date: Monday, March 16

Time: 10:50am - 11:50am

Pass Type: All Access Pass, Core+Summits Pass, Core Pass, Summits Pass, Expo Plus Pass, Audio Pass, Independent Games Summit Pass, VRDC Add On - Get your pass now!

Topic: Business & Marketing

Format: Sponsor Developer Summit

Vault Recording: TBD

Audience Level: All

When looking to grow your user base, how far can you stretch $1,000? And where exactly should you reinvest your first $100,000 in revenue? Herdjie Zhou, Co-Founder at Lucky Kat Studios, explains how his small studio reached #1 on the top charts with nothing but bootstraps and a few thousand dollars in his pocket - the story involves celebrity internet cats and their agents. Herdjie goes on to explain what comes next for small studios like his - the challenges in maintaining a high growth rate, the process to developing more hit titles, and eventually expanding into a major gaming company.


Attendees will learn how and where to allocate UA budget to maximize profits, as well as tips for transforming an indie studio into a major company

Intended Audience

Indie developers looking to learn how to maximize a limited UA budget, and small-to-medium studios who want to take the next step and compete for #1