GDC 2025 Session Viewer
Community Clubhouse Developer Summit: Breaking the Productivity Trap: Reimagining Game Development in the AI Era (Presented by Community Clubhouse)
Vered Horesh (Chief of Strategic AI Partnerships, BRIA)
Volkan Gurel (CEO and Co-founder, Layer AI)
Andrei Muratov (Head of Game Analytics and AI/ML Solutions & BD, AWS GameTech AWSI Media, Entertainment, Games & Sports, AWS for Games)
Oren Debi (VP Product, AI & Innovation, SciPlay)
Amy Wu Martin (Partner, Menlo Ventures)
Location: Esplanade 160, South Hall
Date: Tuesday, March 18
Time: 10:50 am - 11:50 am
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Indie Games Summit Pass - Get your pass now!
Track: Production & Team Leadership, Programming
Format: Sponsor Developer Summit
Vault Recording: Video
Audience Level: All
Despite widespread AI adoption, the gaming industry remains focused on incremental efficiency gains rather than transformative innovation. This panel examines why established studios struggle to reimagine their workflows and business models around AI capabilities, while exploring emerging opportunities for fundamental change in game development and player experiences. Key Discussion Areas: Rethinking Core Development: Moving beyond surface-level AI tools to rebuild fundamental creation pipelines and workflows with AI at their foundation Asset Creation Evolution: Analyzing how AI can transform traditional art, animation, and content generation processes while maintaining creative control and quality New Gaming Paradigms: Exploring AI-enabled possibilities in procedural content, dynamic storytelling, and player interaction models Implementation Challenges: Addressing technical hurdles in AI integration, asset consistency, and pipeline compatibility Cultural Transformation: Strategies for overcoming organizational resistance and fostering innovation-focused AI adoption Rethinking Core Development: Moving beyond surface-level AI integration to rebuild core development pipelines Asset Creation Evolution: Transforming traditional content creation workflows New Gaming Paradigms: Exploring new AI-enabled player experiences and revenue models Implementation Challenges: Technical challenges in AI implementation and integration (asset control, pipeline integration) Organizational barriers to meaningful AI adoption
Takeaway
This session provides practical insights for studios looking to move beyond basic AI productivity gains toward truly innovative applications in game development. Differentiation: Unlike typical AI panels focused on current tools and workflows, this discussion challenges fundamental assumptions about how games are made and monetized in the AI era.
Intended Audience
Technical artists, studio leads, producers, game developers and game designers
