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Anna Buenafe (Brand & Marketing Manager, Bohemia Interactive)
Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: All
DayZ is a survival game developed by Bohemia Interactive, which was in early access for 5 years and fully released on PC in December 2018. Gaining almost no traction at its 1.0 release, DayZ team managed to double the amount of streaming channels just 5 month later. Anna will speak about how they increased the viewership and streaming of DayZ, brought the game to the TOP-4 on Twitch, and developed relationships with streamers. The lecture will break down activities surrounding DayZ, but will also touch on fundamental topics, such as addressing whether certain streaming platforms are the right choice for your game.
Attendees will learn how to select the right channels for sponsored campaigns and how to manage it for free long-lasting coverage.
This talk is aimed at marketing professionals and developers who are starting to work with streamers. Attendees should know what Twitch is.