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GDC + VRDC 2019 Session Scheduler

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Build Your Own Fan Club: How to Use Your Email List

Chris Zukowski (Creative Director, Return To Adventure Mountain, LLC)

Location: Room 2009, West Hall

Date: Monday, March 18

Time: 5:30pm - 6:00pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits, Indie Games Summit - Get your pass now!

Topic: Independent Games Summit

Format: Session

Vault Recording: Video

Audience Level: All

A well-run email list can be 10 times more effective than Twitter and 5 times more effective than Facebook. In this
detailed and very practical talk, Chris Zukowski will teach you the techniques needed to get players to join your mailing list, boost your open rates, and turn new players into super fans.

Takeaway

Attendees will be inspired to start using their mailing list in new and interesting ways. They will learn the steps they need
to grow their list and the basic strategy of when and what to email their followers.

Intended Audience

This presentation will benefit game developers who are looking for any advantage in selling their game in today's competitive market.