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Building a World Class UA Program in Today's Landscape

Brian Jacobs (Sr. Marketing Manager, Kongregate)

Pass Type: All Access Pass, Core+Summits Pass, Core Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Over the last 6 years, Kongregate has published and marketed more than 40 games, learning valuable user acquisition lessons along the way. This talk will be a pragmatic guide to the development and implementation of a world class user acquisition program.

With an increasingly crowded marketplace, and changes to mobile storefronts, paid customer acquisition is imperative to running a successful F2P business. This session will walk you through building your team, ad partner selection, and where to focus your efforts in today's UA climate.

Takeaway

This session gives mobile game developers an overview of the key elements that comprise a top notch user acquisition program. Brian will review the tools and team needed to execute the program and ensure dollars are spent profitably and responsibly.

Intended Audience

This talk is intended for business stakeholders interested in starting a new, or optimizing an existing user acquisition program.