GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Building Sustainable Game Economies: The Three Design Pillars (Presented by

Edward Castronova  (Professor, Indiana University)

Location: Room 2000, West Hall

Date: Wednesday, March 22

Time: 3:30 pm - 4:30 pm

Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass

Topic: Design

Format: Sponsored Session

Vault Recording: Video

Audience Level: All


Join us for an in-depth look at the challenges of designing sustainable game economies. Whether you're a game developer, designer, or producer, this talk will provide valuable insights and core concepts to help you build prosperous game economies and optimize your live ops.

Known for his work on virtual worlds, Pr. Edward Castronova will cover the fundamentals for designing healthy, long-lasting game economies that resonate with players. Through three design pillars, Castranova demystifies economic concepts such as inflation and reviews the suitable approaches to creating in-game currencies, resource allocation, trading, and pricing systems. You will also learn how to leverage data and analytics to make informed decisions and how continuous testing and iterating can help optimize your game economy's performance while keeping players invested through live ops.


Attendees will gain a comprehensive understanding of what makes game economies robust and how they can be effectively managed and operated for maximum player engagement and retention.

Intended Audience

Open to all experience levels for anyone interested in game economy, or game marketing.