Edward Castronova (Professor, Indiana University)
Location: Room 2000, West Hall
Date: Wednesday, March 22
Time: 3:30 pm - 4:30 pm
All Access Pass, Core Pass, Summits Pass, Expo Pass, Audio Pass, Independent Games Summit Pass
Vault Recording: Video
Audience Level: All
Join us for an in-depth look at the challenges of designing sustainable game economies. Whether you're a game developer, designer, or producer, this talk will provide valuable insights and core concepts to help you build prosperous game economies and optimize your live ops.
Known for his work on virtual worlds, Pr. Edward Castronova will cover the fundamentals for designing healthy, long-lasting game economies that resonate with players. Through three design pillars, Castranova demystifies economic concepts such as inflation and reviews the suitable approaches to creating in-game currencies, resource allocation, trading, and pricing systems. You will also learn how to leverage data and analytics to make informed decisions and how continuous testing and iterating can help optimize your game economy's performance while keeping players invested through live ops.
Attendees will gain a comprehensive understanding of what makes game economies robust and how they can be effectively managed and operated for maximum player engagement and retention.
Open to all experience levels for anyone interested in game economy, or game marketing.