GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Business and Marketing Roundtable Day 1

William Bucher  (Counsel, Zaiger LLC)

Location: Room 306, South Hall

Date: Thursday, March 23

Time: 10:00 am - 11:00 am

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Roundtable

Vault Recording: Not Recorded

Audience Level: All

In this roundtable, come talk about some business and marketing issues facing the video games industry in the coming year. The roundtable will focus discussion on a few key issues including the recent decline in formal games journalism jobs at news publications ranging from IGN to the Washington Post, the benefits and challenges of advertising on Twitch for small and mid-sized developers, the Wolfire lawsuit against Steam for its policy of prohibiting games being sold for a lower price on competing platforms, and whether the FTC will successfully block the acquisition of Activision Blizzard by Microsoft.


Attendees will hear from each other about business and marketing issues facing the industry in the coming year. Come prepared to participate and discuss issues you have encountered recently, and hopefully you will leave better prepared to adapt and cope with business and marketing challenges in the year to come.

Intended Audience

The roundtable is open to anyone, but will be of most use to you if you are involved in the business and marketing of games, even if that is only part of your role at your company or studio.