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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

CANCELED: What Is Normal? Real-World Numbers from Hundreds of Indies Marketing Their Games

Chris Zukowski  (Creative Director,

Location: Room 215, South Hall

Date: Thursday, March 23

Time: 2:00 pm - 2:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

When marketing your indie game, what is normal? What does it look like when a game is underperforming? How many copies will you sell at launch and what should you do to fix it? Chris Zukowski is a full-time video game marketing consultant and will present the results of his exhaustive surveys of hundreds of indie games.

You will see real-world metrics from games that have launched in the last two years, so that you can make informed decisions about your game's marketing performance. This will be a highly-actionable talk with concrete data.


Attendees who are trying to sell an indie game and wondering "am I doing this right?" will greatly benefit from this talk. Attendees will see the actual visibility and sales metrics for high, median, and low-performing games. Attendees will also learn how to improve these numbers to ensure they have the best launch they possibly can.

Intended Audience

This is for anyone who is releasing a PC game in 2023, gaining a better understanding of what is typical when marketing your game.