Chris Zukowski (Creative Director, HowToMarketAGame.com)
Location: Room 215, South Hall
Date: Thursday, March 23
Time: 2:00 pm - 2:30 pm
All Access Pass, Core Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
When marketing your indie game, what is normal? What does it look like when a game is underperforming? How many copies will you sell at launch and what should you do to fix it? Chris Zukowski is a full-time video game marketing consultant and will present the results of his exhaustive surveys of hundreds of indie games.
You will see real-world metrics from games that have launched in the last two years, so that you can make informed decisions about your game's marketing performance. This will be a highly-actionable talk with concrete data.
Attendees who are trying to sell an indie game and wondering "am I doing this right?" will greatly benefit from this talk. Attendees will see the actual visibility and sales metrics for high, median, and low-performing games. Attendees will also learn how to improve these numbers to ensure they have the best launch they possibly can.
This is for anyone who is releasing a PC game in 2023, gaining a better understanding of what is typical when marketing your game.