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CANCELLED: Forget Gamification of Industries, Enter the Industrification of Mobile Games: How Mobile Games Become a Trillion Dollar Industry

Neil Young  (Founder & CEO, N3TWORK)

Date: Wednesday, August 5

Time: 3:00pm - 3:30pm

Pass Type: Conference Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Everyone is a gamer, or at least nearly everyone as mobile game players reach the billions and are expanding to encompass nearly everyone on the planet. With a game device in five billion pairs of hands - brand new types of game experiences are rising - forget gamification of other industries, we’re entering the era of industrification of games. The games business is a media powerhouse in its own right and industries are clamoring to get a seat at the table of a global, scaled and engaged audience - shopping reinvented through games, fitness reinvented through games, design reinvented through games, and more. The new reality of the current pandemic has only accelerated this growth and we sit on the cusp of a massive opportunity for game developers to create the single biggest form of media over the next decade. In this talk, Neil Young will share concrete examples of how games are evolving and inspire game makers to take games in new directions to realize the opportunity.


Viewers of the session will learn about how the mobile game landscape is evolving and how new opportunities make it a better environment than ever to be in games. They will hear about concrete examples, data and proof points, alongside inspiration to be creative.

Intended Audience

A vision talk for the general GDC attendee audience, open for all levels. Especially for the business, creative and tech side of mobile games.