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Caring for Togetherness: Nurturing Hybridity in the Cross-Platform Game Community

Bingjie Yu  (UX Researcher, Thunderfire UX)

Location: Room 3016, West Hall

Date: Wednesday, March 22

Time: 3:30 pm - 4:30 pm

Pass Type: All Access Pass, Core Pass

Topic: Business & Marketing, Production & Team Leadership

Format: Lecture

Vault Recording: Video

Audience Level: All

In the post-pandemic world, many online game communities are moving toward a new phase: hybrid communities. We studied 13 different game Discord servers with cross-platform aspects and conducted over 200 interviews with game community members in our own Discord and other game Discord servers—identifying three dimensions of hybridity attributes, including players from various platforms, mixed-culture backgrounds and languages, and the fuzzy boundary between online and offline.

As a Chinese team running our hybrid player community globally for over a year now, we've come up with some guidelines and strategies for game developers and community managers to help build and manage hybrid game communities. This includes seeking common ground while respecting differences, doing micro/meta management, and designing tools and technologies with hybridity in mind to build more inclusive, transparent and sustainable hybrid game communities.


Attendees will learn what dimensions hybrid player communities could expand to, and how to manage hybrid communities through this talk. They will learn about the tradeoffs of hybridizing their game communities and the guidelines to develop and further sustain their communities.

Intended Audience

This is for game developers and community managers for cross-platform multilingual online games.