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Changing Navigation Mid-Flight: 'War Dragons', a UX Redesign on Mobile

James Lipscomb (Director of UX, Pocket Gems)

Location: Room 2001, West Hall

Date: Monday, March 18

Time: 2:10pm - 2:40pm

Pass Type: All Access, GDC Conference + Summits, GDC Summits - Get your pass now!

Topic: UX Summit

Format: Session

Vault Recording: Video

Audience Level: All

After many years building AAA console games for franchises such as 'Burnout', 'Battlefield', 'Star Wars', 'Harry Potter' and 'Split Second', James switched over to work in the mobile games space. This talk will explain how he tackled updating the user experience design for a live mobile product and improved early player retention. He will touch on how he helped facilitate a phased UX redesign roll out to an active worldwide player base, and discuss the value of constant community involvement, citing lessons from Pocket Gems' game 'War Dragons'.

Takeaway

This session will cover how the UX was successfully changed on an established free-to-play mobile title. It outlines the design thinking and processes that facilitated a potentially difficult maneuver for a live product. This resulted in improved key metrics, the user experience and avoided elder player churn.

Intended Audience

Attendees of this talk will have a basic knowledge of mobile game development and likely have shipped at least one mobile game.