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China's Gaming Market: Opportunities and Challenges

Chenyu Cui  (Senior analyst, Omdia)

Location: Room 2016, West Hall

Date: Friday, March 25

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: No

This presentation will take audience a comprehensive tour of China online gaming market including PC, mobile and console. It will include four parts to give a better understanding of Chinese markets namely market landscape, regulatory impact, publishers' strategy and Top games performance. Tencent, NetEase and Bytedance are leading Internet and gaming companies in China so this presentation will address more on their strategic approach. Also metaverse as a hot topic in gaming industry, this presentation will give an overview of recent investment and action by major publishers.


Attendees will understand PC, mobile and console markets development in China. They will understand in details about recent regulatory condition and its impact on both big and mid-tier publishers in short/long term. Additionally, attendees will have an idea of the leading PC and mobile titles in China and the next strategic focus of their leading publishers.

Intended Audience

Game developers and publishers who want to find a local partner in China.
Investors who have concerns of regulatory condition.