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Nobuhiko Momoi (Director, CTO (Chief Tamagotchi Officer), BANDAI Co., Ltd.)
Date: Friday, March 24
Time: 10:00 am - 11:00 am
Pass Type: All Access Pass, Core Pass
Topic: Design
Format: Lecture
Vault Recording: Video
Audience Level: All
First released in 1996 and still selling over 3-million units annually, Tamagotchi has truly evolved over its 27 years. Starting as a 90's toy fad that was a global phenomenon, Tamagotchi then became a massive inventory burden for Bandai, resulting in a huge loss and almost killing this iconic toy company. In 2004, Tamagotchi came back, and has since consistently adapted to market needs—including new play patterns to meet trends of the time, localized versions for specific territories, and collaborations with leading Japanese anime brands.
In this session, take a walk through history and learn about what was at the core of the original virtual pet’s success, what Bandai has changed about Tamagotchi to keep it fresh and relevant, and what has been kept the same to maintain brand awareness. You may even get an insight into where Tamagotchi is heading into the future.
Attendees will uncover insights into what the Tamagotchi development team focused on to turn a piece of hardware that was designed to sit in the palm of your hand, into a real living pet that captured the heart of its owners.