GDC 2025 Session Viewer

All too often, community management is the last thing that gets ticked off on a development 'to-do' list, but the hesitation could cost you valuable early player feedback and crucial insights. It isn't simply a matter of hiring a junior to answer support tickets and give out codes for free hats. When handled right, community management can be the most powerful way to build your brand. The experience from our four experts spans from big brands to fresh indie games and from VIP experiences to handling mass events. If your community building questions involve When, How and Where, the right first step is to come listen to these experts.

Takeaway

Our panel will discuss the different approaches to various publishing platforms, which tools can be most helpful in which situations, what ideal timing looks like and how to manage expectations from your publisher and your playerbase. But most of all, our team will give insights on how to handle community management responsibility within your development team to optimize for synergy.

Intended Audience

Whether you're just starting the production phase or if you're already managing a vibrant player community on a live service game, anyone can walk away with key insights from our experts. This session is intended for development teams, live ops teams, community managers or community marketeers.