GDC 2025 Session Viewer
Community Management Summit: Aggro Your Community Manager
Paige Wilson (Community Manager, AGGRO CRAB)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
Another Crab's Treasure was a marketing success in the eyes of many indies in 2024. But the reasoning behind this is not from one person alone. Paige, the Community Manager for AGGRO CRAB, will discuss how the entire AGGRO CRAB team invested time into the marketing campaign for their souls like crab game. From development tools, to team collaborations that created viral marketing beats like adding a gun to the game (no really, we actually did that) - Paige will share the marketing strategy over the past 2.5 years that gave them over 100 million views, 600,000+ followers and countless opportunities... all from the support of the entire development team.
Takeaway
The takeaway from this talk will be how Marketing is not a one person job anymore. It takes collaboration, listening and investment from the rest of the team. Allow your community manager to wield their gun that provides their full potential to market your game.
Intended Audience
This talk caters to those who are looking to expand their marketing capabilites. This could be fellow community managers, or devs who are wishing to support their marketing team with higher scaled content and strategy.
