View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.
You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Amelia Kołat (Senior Community Manager, CD PROJEKT RED)
Sebastian Siejka (Community Management Acting Lead, CD PROJEKT RED)
Location: Room 3002, West Hall
Date: Monday, March 18
Time: 3:50 pm - 4:20 pm
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: Video
Audience Level: All
One of the strengths of Cyberpunk 2077 is the storytelling. This talk covers how using an ARG as one of our communication tools enhanced that aspect of the game in the eyes of the community and gamers. It will feature a broad overview of the methods of multiplatform storytelling and dives deeper into the specifics of the campaign and the tools used to achieve its goal — community engagement. The talk will also cover motivations behind different techniques, along with what worked well and what could be done differently.
Attendees will learn how to easily engage with their communities and create a buzz on social media using interactive networked narratives in their communication and marketing campaigns. Attendees will get a deeper view of crucial technologies and the implementation of those features.
This talk is open to everyone interested in ARGs tools they can use to engage with their community. The lecture is broadly accessible; however, some topics might require a basic understanding of different ciphers and methods of multiplatform storytelling.
