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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Community Management Summit: Give Your Players a Voice, They'll Give You a Game

Celia Zimmermann  (SoMe Community Manager, SYBO)

Pass Type: All Access Pass, Summits Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

Players continue to present social media managers and communities with: new content ideas, features they would like to see in the game or improved, character concepts and designs, destinations they would love us to visit. The list goes on.

But what content and tools do social media and community managers use to amplify the voices of their communities to support teams and help keep the game running? It's all about communication, collaboration, and influence.

In this session, take a deep dive into Subway Surfers' social media strategy, the most-downloaded game of the past decade.

The motto? Give your players a voice, they'll give you a game.


Attendees will gain a sense of how they can maximize their influence as community managers. Specifically, they will leave with insight on how SYBO leveraged social media for the most-downloaded game of the 2010s as they transitioned into being publishers of Subway Surfers.

Intended Audience

This is for those looking to break into the games marketing industry, but it's also for experienced social media and community managers, as well as people working with live service games or within the F2P market.