Natalie Puchalski (Lead Community Manager, Behaviour Interactive)
Location: Room 3002, West Hall
Date: Monday, March 20
Time: 4:40 pm - 5:10 pm
All Access Pass, Summits Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
For something that is so appreciated by the game community, memes sure do scare a lot of folks when they're combined with marketing. However, in this talk, attendees will learn that integrating memes into marketing can be a very effective and profitable way to reach consumers. By figuring out how to safely include them into various brands, it becomes easy to generate considerable revenue.
Nathalie Puchalski, Lead Community Manager at Behaviour Interactive, will also touch on the fact that it is very simple to adapt this model to the size of the studio. As a 20-person studio, developing a high-cost trailer is not always the right way to show your game to the world for the first time. Memes, however...
Attendees will learn that memes are an essential part of today's video game marketing. Without needing time nor money, they can generate a substantial amount of revenue, whether they work in a big AAA studio or smaller independent ones.
This is for video game marketers and community managers who are curious to learn about novel ways of generating engagement and new sources of revenues through a fun and creative way of marketing.