View, browse and sort the ever-growing list of sessions by pass type, topic, and format. All registered attendees will be able to build their personal schedule in the mobile event app, once live early 2022.
GDC Masterclass courses require a paid pass to attend. Class sizes are kept intentionally small and seats are limited to ensure every student receives one-on-one assistance from the instructor. Pass pricing per course varies, please review the passes and pricing page for more details and secure your spot today!
Wenjia Lin (Data Research Expert, Netease Games)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: No
The study examines the data trends of social APPs in recent years to explore the direction of emerging social APPs and the changing social needs of the Generation Z. The competition among social APPs have progressed from expanding in the growing markets to taking existing share from competitors in saturated markets. How to help the socially disadvantaged to reconstruct their social capital? And how to cater to the need of Generation Z that focus more on the companionship with emotional value in the social process? This has become something critical for the emerging social APPs.
For the social apps development team, they can learn from the research the companionship social demands of Chinese Gen Z users, the social system approaches that meet the companionship needs, and the ways to help socially disadvantaged groups reconstruct the value of social emotions.
For game industry designers and community managers, they can obtain guidance on the game system to establish and maintain social relationships, and get reference ideas.
Social Apps development team,Community managers,Game social designers