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Wenjia Lin (Data Research Expert, Netease Games)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Format: Session
Vault Recording: TBD
Audience Level: No
The study examines the data trends of social APPs in recent years to explore the direction of emerging social APPs and the changing social needs of the Generation Z. The competition among social APPs have progressed from expanding in the growing markets to taking existing share from competitors in saturated markets. How to help the socially disadvantaged to reconstruct their social capital? And how to cater to the need of Generation Z that focus more on the companionship with emotional value in the social process? This has become something critical for the emerging social APPs.
For the social apps development team, they can learn from the research the companionship social demands of Chinese Gen Z users, the social system approaches that meet the companionship needs, and the ways to help socially disadvantaged groups reconstruct the value of social emotions.
For game industry designers and community managers, they can obtain guidance on the game system to establish and maintain social relationships, and get reference ideas.
Social Apps development team,Community managers,Game social designers