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Community Management Summit: How Does Strangers Socializing Trends Move from Social Capital Displaying to Emotional Value Companizing

Wenjia Lin  (Data Research Expert, Netease Games)

Location: Room 3004, West Hall

Date: Monday, March 21

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

The study examines the data trends of social APPs in recent years to explore the direction of emerging social APPs and the changing social needs of the Generation Z. The competition among social APPs have progressed from expanding in the growing markets to taking existing share from competitors in saturated markets. How to help the socially disadvantaged to reconstruct their social capital? And how to cater to the need of Generation Z that focus more on the companionship with emotional value in the social process? This has become something critical for the emerging social APPs.

Takeaway

For the social apps development team, they can learn from the research the companionship social demands of Chinese Gen Z users, the social system approaches that meet the companionship needs, and the ways to help socially disadvantaged groups reconstruct the value of social emotions.
For game industry designers and community managers, they can obtain guidance on the game system to establish and maintain social relationships, and get reference ideas.

Intended Audience

Social Apps development team,Community managers,Game social designers