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Community Management Summit: How to Launch a Game With Influencers

Emilee Helm  (Director of Influencers, Gamesight)

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: No

The basis of this talk will be centered around the process and outcome of running a successful influencer marketing campaign for a new game release. Here at Gamesight, we've run hundreds of successful influencer campaigns, accumulating both experience and data to back up the validity of our methods. Content creators are the lifeblood of both new game releases in 2021, heavily factoring into whether or not the game will have a successful launch and post-launch longevity. We take into account several factors when running campaigns including the cost of click/install conversions per influencer, the total number/average of those conversions, and viewership trends compared to similar games during their launches. During our presentation, we'll be using multiple examples from past campaigns we've run in order to emphasize critical points in our agenda.

Takeaway

By the end of our talk, we hope that attendees take away several key points that they can use in their own influencer marketing campaigns. Including how to properly gauge campaign success, which metrics matter most, and how to overcome unexpected hurdles.

Intended Audience

Ideally, our target audience would be marketers working in the video game industry, CEOs/decision makers of small indie companies, streamers, content creators, and video game publishers.