GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GDC 2022 Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, topic, format and viewing experience. Use the experience filter to view sessions and roundtables that will be available on the virtual GDC event platform. Virtual sessions will be available to watch on-demand through April 1st, 2022 at 5pm PT. All days/times are displayed in Pacific Time.

Use the Viewing Experience filter to see which sessions will be available on-site, on the virtual platform, or both:

  • In-Person: offered on-site, not available within the virtual platform. Check the session’s listing to see if it will be recorded for GDC Vault after the conference.
  • Virtual: offered in the virtual platform at its scheduled time.
  • In-Person/Virtual: offered onsite and the recording will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT
  • In-Person/Virtual Livestream: offered on-site and will be livestreamed to watch on the virtual platform at its scheduled time. The recording of the video will be available to watch-on-demand within 36 hours of the session start time on the virtual platform until April 1st at 5pm PT.

All registered attendees will be able to build their personal schedule in the virtual GDC event platform and mobile app. Download the Informa Tech Events app to gain access to the Game Developers Conference 2022 virtually. Login with the email address you used to register.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Community Management Summit: How to Launch a Game With Influencers

Emilee Helm  (Head of Influencers, Gamesight)

Location: Room 3007, West Hall

Date: Monday, March 21

Time: 3:50 pm - 4:20 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

The basis of this talk will be centered around the process and outcome of running a successful influencer marketing campaign for a new game release. Here at Gamesight, we've run hundreds of successful influencer campaigns, accumulating both experience and data to back up the validity of our methods. Content creators are the lifeblood of both new game releases in 2021, heavily factoring into whether or not the game will have a successful launch and post-launch longevity. We take into account several factors when running campaigns including the cost of click/install conversions per influencer, the total number/average of those conversions, and viewership trends compared to similar games during their launches. During our presentation, we'll be using multiple examples from past campaigns we've run in order to emphasize critical points in our agenda.

Takeaway

By the end of our talk, we hope that attendees take away several key points that they can use in their own influencer marketing campaigns. Including how to properly gauge campaign success, which metrics matter most, and how to overcome unexpected hurdles.

Intended Audience

Ideally, our target audience would be marketers working in the video game industry, CEOs/decision makers of small indie companies, streamers, content creators, and video game publishers.