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Community Management Summit: How to Measure Business Impact of Social Media Efforts

Patricia Romanikova (Head of Social Media & PR, Pixel Federation)

Pass Type: All Access Pass, Core+Summits Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: All

Measuring the real business impact of Social Media communication is the common pain of all Social Media Managers - it's not fun at all, often tiring and just too complicated to do. But it must not be. During the lecture, you'll learn how Pixel Federation's Social Media team has managed to invent a unique custom data tool to measure the business impact of their Social Media efforts.. and spoiler alert! - it's not that hard to create one for yourself.


Audience members will come away with a deeper understanding of the possibilities of reporting and analyzing Social Media content beyond widely used metrics like Reach, Interactions, etc. They'll learn how to create a whole custom-reporting system to be able to gain insights about their Facebook fans they've never seen before.