GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.

Community Management Summit: How to Support Multi-Language Communities

James Gallagher  (Senior Social Media Manager, Keywords Studios)

Date: Monday, July 19

Time: 10:50am - 11:20am

Pass Type: All Access Pass, Summits Pass

Topic: Business & Marketing

Format: Session

Vault Recording: Video

Audience Level: N/A: I would like to deliver a virtual presentation only

For video games to be commercially successful in today's competitive climate, they need to offer engaging experiences to audiences around the world, not just to players in the developer or publisher's local markets. Despite this, many online communities and official social media accounts are provided only in English. Or, at best, non-English speaking players might receive a translated version of the English social feeds but, crucially, lacking the cultural and local context required to deliver a truly native experience. This talk will include case studies and practical takeaways to those who want to ensure their players – regardless of location – feel welcome and connected to their community.


Attendees will learn how game developers and publishers can make their community interactions, outside of the game, more relevant to international audiences.

Intended Audience

Developers and publishers of games with a significant fan base outside of their own region or language.