Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by pass type, topic, and format. You will be able to build your personal schedule directly within the event platform, once live early July 2021.
James Gallagher (Senior Social Media Manager, Keywords Studios)
Pass Type: All Access Pass, Summits Pass
Topic: Business & Marketing
Vault Recording: TBD
Audience Level: N/A: I would like to deliver a virtual presentation only
For video games to be commercially successful in today's competitive climate, they need to offer engaging experiences to audiences around the world, not just to players in the developer or publisher's local markets. Despite this, many online communities and official social media accounts are provided only in English. Or, at best, non-English speaking players might receive a translated version of the English social feeds but, crucially, lacking the cultural and local context required to deliver a truly native experience. This talk will include case studies and practical takeaways to those who want to ensure their players – regardless of location – feel welcome and connected to their community.
Attendees will learn how game developers and publishers can make their community interactions, outside of the game, more relevant to international audiences.
Developers and publishers of games with a significant fan base outside of their own region or language.