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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Community Management Summit: How to Use Niche Audiences to Create Brand Evangelists

James Bartholomeou  (Communications Manager, ICO Partners)

Location: Room 3002, West Hall

Date: Monday, March 20

Time: 3:50 pm - 4:20 pm

Pass Type: All Access Pass, Summits Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

In this session, James Bartholomeou, Communications Manager at ICO Partners, will speak about the strengths of a niche audience, and how you can turn fervor for accuracy in a niche into brand evangelism.

With experience from working on titles such as Spintires: Mudrunner, Insurgency: Sandstorm, Magic: The Gathering, and the Farming Simulator series, James will speak about how the hunger of an unsatisfied audience can be turned into powerful brand supporters in your communities.


Attendees will take away the importance of satisfying audiences needs, the strengths of niche appeal in building in-game communities, how to understand what your audience is looking for from a game title, and how to turn fervor and passion into viral success and sales.

Intended Audience

This is for community managers looking to understand the positive sides of fervor, how to turn negative sentiment from inaccuracies into positive sentiment looking for change, and that fan criticism and need for perfection isn't necessarily a bad thing, when focused correctly.