James Bartholomeou (Communications Manager, ICO Partners)
Location: Room 3002, West Hall
Date: Monday, March 20
Time: 3:50 pm - 4:20 pm
All Access Pass, Summits Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
In this session, James Bartholomeou, Communications Manager at ICO Partners, will speak about the strengths of a niche audience, and how you can turn fervor for accuracy in a niche into brand evangelism.
With experience from working on titles such as Spintires: Mudrunner, Insurgency: Sandstorm, Magic: The Gathering, and the Farming Simulator series, James will speak about how the hunger of an unsatisfied audience can be turned into powerful brand supporters in your communities.
Attendees will take away the importance of satisfying audiences needs, the strengths of niche appeal in building in-game communities, how to understand what your audience is looking for from a game title, and how to turn fervor and passion into viral success and sales.
This is for community managers looking to understand the positive sides of fervor, how to turn negative sentiment from inaccuracies into positive sentiment looking for change, and that fan criticism and need for perfection isn't necessarily a bad thing, when focused correctly.