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Community Management Summit: Let's Redefine User Generated Content for a New Era

Dean Anderson  (Co-founder & CEO, Playerstate)

Location: Room 2006, West Hall

Date: Monday, March 21

Time: 2:10 pm - 2:40 pm

Pass Type: All Access Pass, Summits Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person/Virtual Livestream

Vault Recording: Video

Audience Level: No

Dean Anderson, the CEO and Co-Founder of the user-generated content platform and social network Playerstate, offers a deep dive into how user-generated content (UGC) is going to be instrumental in the future of game development. When utilized in a fair manner, UGC can be used to increase player engagement and retention, expand game experiences, and function as a form of cost-effective community-driven marketing. This session goes over UGC's potential, as well as the dos and don'ts of how to manage a community of UGC creators.

Takeaway

Dean Anderson, the CEO and Co-Founder of the user-generated content platform and social network Playerstate, will offer attendees the opportunity to learn how UGC (user-generated content) can increase player engagement and retention, expand game experiences, and function as a form of cost-effective community-driven marketing.

Intended Audience

Our target audience is game developers who are looking for new ways to drive player engagement and retention. No prerequisite knowledge is necessary, the talk offers plenty of examples of how UGC can benefit developers and players alike.