Chris Hanney (Senior Producer, Creature)
Location: Room 3002, West Hall
Date: Monday, March 20
Time: 2:10 pm - 2:40 pm
All Access Pass, Summits Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
Negative reviews can typically be broken down into one of three camps - the player didn't enjoy the game, there was a bug that prevented the player from enjoying the game, or the player refused to enjoy the game.
For the past few years I've been monitoring Steam reviews along side Steam forum posts, reddit posts, tweets, and other social posts, and have identified a correlation between a request for support (in whatever shape it may come) and the posting of a negative review.
There is sometimes a precious half hour of time between a player experiencing a complication in play time and posting a negative review of your game. With some simple monitoring of social sentiments, you could prevent some of these negative reviews and possibly turn player grump into gold.
Steam forums might not be your favourite hangout spot - but they're *the* first port of call for most of your community. With a little care, you can ensure everyone is happy!
Anyone that has released a game on Steam, intends on releasing on Steam, or works with a team that plans to release a game on Steam