Catherine Litvaitis (Communications Manager, Armor Games Studios)
Location: Room 3002, West Hall
Date: Monday, March 20
Time: 10:50 am - 11:20 am
All Access Pass, Summits Pass
Business & Marketing
Vault Recording: Video
Audience Level: All
What is a brand voice if not a character created to market your game? Believe it or not, social media management and acting have more in common than one would think.
In this talk, attendees will learn how to incorporate techniques used by performers to better connect with their communities and organically improve brand awareness for the accounts they work on. This more playful approach to communications aims to provide a perspective that makes content as fun for players to enjoy as it is for social media managers to create.
Attendees will leave this talk with out-of-the-box strategies that use techniques employed by performers in order to better connect with their players and create a cohesive and entertaining brand voice—for the purpose of improving brand awareness over the course of development.
This is for community and social media managers looking for new perspectives on approaching brand voice for their company's social media accounts.