GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Viewer, you can view GDC 2023 session details, speakers and share your favorites via social media. You will be able to build your schedule and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Community Management Summit: Play With Your Audience: Enhancing Your Social Strategy Through Theater

Catherine Litvaitis  (Communications Manager, Armor Games Studios)

Pass Type: All Access Pass, Summits Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: TBD

Audience Level: All

What is a brand voice if not a character created to market your game? Believe it or not, social media management and acting have more in common than one would think.

In this talk, attendees will learn how to incorporate techniques used by performers to better connect with their communities and organically improve brand awareness for the accounts they work on. This more playful approach to communications aims to provide a perspective that makes content as fun for players to enjoy as it is for social media managers to create.

Takeaway

Attendees will leave this talk with out-of-the-box strategies that use techniques employed by performers in order to better connect with their players and create a cohesive and entertaining brand voice—for the purpose of improving brand awareness over the course of development.

Intended Audience

This is for community and social media managers looking for new perspectives on approaching brand voice for their company's social media accounts.