View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.
Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Ben M-J (Creative Content Manager, Larian Studios)
Location: Room 3002, West Hall
Date: Monday, March 18
Time: 2:10 pm - 2:40 pm
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
In this talk, Ben Maltz-Jones will take the audience through the strategy, successes, and failures of bringing Larian Studios to TikTok. The session will take audiences through navigating a trends-based system, finding your voice on the platform, and how to play to the strengths of TikTok to encourage growth on the platform. It will also explore how to explain TikTok to people who may need more clarification on the platform, and how to ensure people buy into your vision and give you the freedom to experiment that the platform warrants.
Gain knowledge of how to demonstrate the advantages of creating bespoke TikTok content, how to fit it into your workflow, and how to add it to your social media suite without it taking over your entire life.
Attendees will learn how to run a successful TikTok account with no prior knowledge of the platform, how to convince stakeholders that TikTok is a relevant platform and why it should be added to strategy, and importantly how to manage a TikTok account without it taking over your job.
This talk is intended for anyone interested in TikTok and content strategy, aimed at all levels of experience.