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Community Management Summit: Social Media Microtalks: Authenticity from You and the Business "We"

Cindy Tran  (Social Media Manager, Obsidian Entertainment)

Antonio Cara  (Director of Community, DeNA Corp.)

Harper Jay MacIntyre  (Content and Community Manager, Double Fine Productions Inc)

Livvy Hall  (Community Director, Xbox Game Studios Publishing)

Megan Spurr  (Senior Xbox Game Pass Social Media Manager, Microsoft)

Location: Room 2014, West Hall

Date: Monday, March 17

Time: 10:50 am - 11:50 am

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Track: Business & Marketing

Format: Panel

Vault Recording: TBD

Audience Level: All

Lets talk about the games, the business, and you!

In this session, the speakers will discuss the successes and challenges of creating authentic experiences for online users engaging with an intellectual property or business. The panel will also provide an overview of multiplatform communication tactics and social media management tools used to drive community engagement across various channels. Gain inspiration and insights from our speakers that will help you plan and pivot your campaign strategies and learn the best practices to protect your mental health.

Discover the effective approaches and potential pitfalls of representing a business, presented by our panel of industry experts: Megan Spurr (Microsoft), Livvy Hall (Xbox Game Studios Publishing), Harper Jay MacIntyre (Double Fine Productions Inc), Antonio Cara (DeNA Corp.), and Cindy Tran (Obsidian Entertainment).

Takeaway

Attendees will gain key insights on how to develop a comprehensive social media implementation strategy for an intellectual property. Learn to navigate the dynamic landscape of social media and foster authentic connections without sacrificing the real you.

Intended Audience

This session is designed for professionals in community engagement, customer service, public communications, social media, and anyone interested in fostering an authentic, healthy gaming community. No prior knowledge is required.



Connecting the Global Game Development Community