View, browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. With this Session Viewer, you can view session and speaker details for Game Developers Conference 2024.You will be able to build your schedule with the GDC Mobile App. The GDC 2024 app will be available for download in Apple Apps and Google Play late February 2024.
Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend. Adding a session to your schedule does not guarantee you a seat.
Jenny Windom (Senior Influencer Manager, Kepler Interactive)
Location: Room 3002, West Hall
Date: Monday, March 18
Time: 4:40 pm - 5:10 pm
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Topic: Business & Marketing
Vault Recording: Video
Audience Level: All
Influencers hold increasing weight in the formula for a game's visibility and long-term success. Titles are often able to stay in the 'cultural zeitgeist' for longer when they are able to capture an influencer's heart and community, and studios utilize multiple strategies to engage with creators on top of providing review keys: Cult of the Lamb utilized an effective Twitch extension, Tchia provided bespoke influencer kits, and Armored Core provided a themed in-person experience, to name a few.
Too often, developers and publishers approach streamers with their games, not considering what they need or look for in turn other than an abstract idea of "you and your community may like it". In this talk, Jenny details what content creators look for when deciding what to play, and how teams can set themselves up for success in their game's influencer outreach and strategy.
Influencers are an increasingly crucial element of finding a game's player community, and it's worth spending the time to understand the ecosystem they work in. Collaborating with influencers effectively is about understanding their needs and goals as professionals in the industry as much as understanding the hook of a game.
The intended audience for this talk are primarily people who find themselves working with influencers. In addition to influencer managers, roles that may find this talk useful include community and marketing managers. This session does not require prerequisite knowledge of the influencer space or strategies.