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View, browse and sort the ever-growing list of sessions by day, pass type, topic, and format. With this Session Viewer, you can view GDC 2023 session details and speakers, and share your favorites via social media. You will be able to build your schedule and access it during the show via export or Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Community Management Summit: 'Subway Surfers': Give Your Players a Voice, They'll Give You a Game

Celia Zimmermann  (SoMe Community Manager, SYBO)

Location: Room 3002, West Hall

Date: Monday, March 20

Time: 3:00 pm - 3:30 pm

Pass Type: All Access Pass, Summits Pass

Topic: Business & Marketing

Format: Lecture

Vault Recording: Video

Audience Level: All

With today’s never-ending list of platforms and available content, legacy games must keep up with the speed of social media to maintain momentum and stay relevant. Released in 2012, the hit mobile game Subway Surfers remains a category leader over a decade later, amassing over 20.5 million followers on TikTok, YouTube, and other social platforms.

How has SYBO kept Subway Surfers running for so long? It's all about communication, collaboration, and influence. Forming
close-knit online communities and implementing audience feedback has been key to preserving Subway Surfers’ status as the most-downloaded game of the past decade.

Join Celia Zimmermann, SoMe Community Manager at SYBO, as she shares how her team doubled Subway Surfers’ TikTok following in 2022, and the strategies they use to maintain growth and an engaged fanbase of nearly 25 million daily active users.

Her motto? Give your players a voice, they'll give you a game.


Attendees will learn how to leverage online communities to develop and publish winning games. They’ll hear why a nimble social strategy with engagement at its core plays an integral role in maintaining momentum for legacy franchises like Subway Surfers, the most-downloaded game of the past decade.

Intended Audience

This session is for anyone interested in exploring how social media and community management can be leveraged to keep audiences engaged in meaningful ways. Whether you’re an experienced marketer or looking to break into the games industry, attendees will benefit from universal truths about the power of two-way audience dialogue.