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Beth Molloy (Community Manager, poncle)
Location: Room 3002, West Hall
Date: Monday, March 20
Time: 1:20 pm - 1:50 pm
Pass Type: All Access Pass, Summits Pass
Topic: Business & Marketing
Format: Lecture
Vault Recording: Video
Audience Level: All
Discover how the Community Manager for indie hit Vampire Survivors managed a community of millions of players as poncle's only Community Manager, with no prior experience.
In this talk, Beth Molloy will discuss how she quickly adapted to her role, connected with audiences, and what she learned during this journey. Explore how this small game became such a massive hit and the impact made by using a quirky, personal and fun tone in the game and on socials, through Early Access and beyond. Beyond the success, Beth will also highlight the projects that didn't go as smoothly.
Gain an understanding of how crucial it is to focus your time and energy where it will make the biggest impact, when interacting with your community.
Attendees will learn why community management and audience feedback is crucial for a game's success, especially during Early Access. In addition, they will learn importance of finding your tone of voice; while retaining authenticity, consistency and having fun! How to prioritize, and build community structures on the fly for an overnight success with millions of players.
This is for anyone in community management, PR or Marketing, or indie developers, creating and promoting their game. New or experienced, this talk is for you.