GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

View, browse and sort the ever-growing list of sessions by pass type, topic, and format. All registered attendees will be able to build their personal schedule in the mobile event app, once live early 2022.

GDC Masterclass courses require a paid pass to attend. Class sizes are kept intentionally small and seats are limited to ensure every student receives one-on-one assistance from the instructor. Pass pricing per course varies, please review the passes and pricing page for more details and secure your spot today!

Community Management Summit: The Co-creation Loop - How to Motivate Communities for Enhanced Value

Eylul Ozekes  (Marketing & Community Manager, Sarepta studio)

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Vault Recording: TBD

Audience Level: No

In this talk, you will find insight on how to motivate your game communities for co-creation purposes, with a research focused perspective.

During the pandemic, the value of online communities and the need for being part of one increased immensely. Gaining insight on who the audience is, and to create a value rich experience that continues beyond the game experience itself became a must in our industry. Eylul Ozekes believes that co-creation focus is a gateway to creating engaged communities, and she will explain how you can use theoretical frameworks to get a deeper understanding of what creates value for your audience - and what you can get in return.

Takeaway

In this talk you'll learn:

- What co-creation can mean for game devs.
- How to target with psychographics in mind, and turn that into advantage
- How the 'understanding, motivation and co-creation' loop feed each other with examples from theoretical frameworks

Intended Audience

This talk is targeted for game devs and community managers that have a base understanding of what community management is, and understands the value behind nurturing game communities.

A general understanding on communication models, market research methods such as benchmarking, targeting and segmentation is needed.