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GDC 2022 Session Viewer

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Community Management Summit: The Co-creation Loop - How to Motivate Communities for Enhanced Value

Eylul Ozekes  (Marketing & Community Manager, Sarepta studio)

Location: Room 2016, West Hall

Date: Monday, March 21

Time: 1:20 pm - 1:50 pm

Pass Type: All Access Pass, Summits Pass - Get your pass now!

Topic: Business & Marketing

Format: Session

Viewing Experience: In-Person

Vault Recording: Video

Audience Level: No

In this talk, you will find insight on how to motivate your game communities for co-creation purposes, with a research focused perspective.

During the pandemic, the value of online communities and the need for being part of one increased immensely. Gaining insight on who the audience is, and to create a value rich experience that continues beyond the game experience itself became a must in our industry. Eylul Ozekes believes that co-creation focus is a gateway to creating engaged communities, and she will explain how you can use theoretical frameworks to get a deeper understanding of what creates value for your audience - and what you can get in return.

Takeaway

In this talk you'll learn:

- What co-creation can mean for game devs.
- How to target with psychographics in mind, and turn that into advantage
- How the 'understanding, motivation and co-creation' loop feed each other with examples from theoretical frameworks

Intended Audience

This talk is targeted for game devs and community managers that have a base understanding of what community management is, and understands the value behind nurturing game communities.

A general understanding on communication models, market research methods such as benchmarking, targeting and segmentation is needed.