Use the GDC 2021 Session Viewer to browse and sort the ever-growing list of sessions by day, time, pass type, topic, and format. All registered attendees will be able to build their personal schedule directly within the event platform, once live early July 2021. All times are listed in Pacific Time.
Hank Howie (Director of Strategic Partnerships, Modulate)
Date: Monday, July 19
Time: 2:40pm - 3:10pm
Pass Type: All Access Pass, Summits Pass
Topic: Business & Marketing
Vault Recording: Video
Audience Level: N/A: I prefer to present live on-site but I am open to delivering a virtual presentation
The shift to online interaction during COVID-19 has placed a major spotlight on the gaming industry this past year - especially how games build and moderate their communities. And within community interaction, the greatest focus has been on voice chat, and the profound impact it can have on player enjoyment, empowerment, retention and loyalty, the emotional well-being of players, and most importantly, the bottom line. There is a wealth of research and data on this subject, much of which is likely unfamiliar to most game developers, publishers and their community managers. My talk will shine a light on the findings of this research, and will tie them together to help emphasize the impact that voice chat can have on players and the bottom line, as well as shift community management out of the category of being a pure cost center.
This talk will shine a light on the numerous research findings available regarding voice chat in online communities and the profound impact it can have on player enjoyment, empowerment, retention and loyalty, the emotional well-being of players, and most importantly, the bottom line.
This talk will benefit anyone in our industry running online games with voice chat -- or thinking about doing so. They will see and learn something that they could be doing better in this area, and the rationale for doing so, both economic and otherwise.