GDC 2025 Session Viewer
Community Management Summit: What to Do When Your Community Is Journalists
James Bartholomeou (Senior Account Manager, Renaissance PR)
Pass Type: All Access Pass, Summits Pass - Get your pass now!
Track: Business & Marketing
Format: Lecture
Vault Recording: TBD
Audience Level: All
James Bartholomeou walks you through the best ways to apply community management tactics to engage members of the press. From creating press discords to introducing your fandoms to journalists, you'll discover what it is most effective in drawing their attention, what gets the best results, and what works best for journalists when covering your games, all through the lens of a community management perspective.
Takeaway
More and more community managers are asked to wear multiple hats, including being a public relations officer. From this talk, I hope to empower community managers to feel comfortable applying their talents to not just their gamer communities, but communities of journalists, content creators, and game developers themselves.
Intended Audience
My intended audience is for the community manager that is holding down the fort themselves as an entire marketing team. Learning what skills are transferable, deobfuscating the press as a community, and realizing they have the power to engage a key audience.
