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Community Perspectives in Product: Truly Knowing Your Audience

Ian Tornay  (Product Manager, Phoenix Labs)

Pass Type: All Access Pass, Core Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Vault Recording: TBD

Audience Level: No

Carrying the banner for a game's vision demands unrelenting focus, balancing the perspective and aspirations of teams with the shifting realities of the market. Developing an understanding of how your audience thinks and talks about your game is an invaluable, challenging necessity.

This talk distills the lessons of a veteran community manager and games marketer who has made the transition to product. Publishers looking to make their own transition, and developers looking for a fresh outlook will come away with a new perspective.


Perspective, tips, and tools developers and publishers can use to develop audience-informed products and publishing strategies.

Intended Audience

Community managers, publishing professionals, and products headed to market. Developers looking to understand the publishing perspective.