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Community Validated Deployment: Why You Need to Go Earlier than Early Access

Jason Della Rocca  (Co-Founder, Execution Labs)

Location: Room 2014, West Hall

Date: Thursday, March 24

Time: 4:00 pm - 5:00 pm

Pass Type: All Access Pass, Core Pass, All Access Online Only Pass - Get your pass now!

Topic: Business & Marketing, Production & Team Management

Format: Session

Viewing Experience: In-Person/Virtual

Vault Recording: Video

Audience Level: Yes

Developers all know they should be eating their business broccoli, do market research, be active on social media, and build up an engaged community in order to have a chance at success. However, with limited resources and a typical focus on actual game development, it is often hard to execute the marketing and business side effectively. This session will lay out a community validated deployment framework to connect the game making process with the need to build marketing momentum leading up to launch. This is all the stuff that needs to get done BEFORE you get into Early Access (eg, running private betas). The goal is to move beyond market/competitive analysis oriented estimates, and instead leverage community building to both assist in game product iteration and market fit. This approach brings your social media and community efforts in alignment with a clear call to action and lays the foundation for launching successfully. Bonus: you'll also have a more compelling case when pitching publishers, platforms, and investors.


Discover community validated deployment as a new method to build up your audience and validate commercial viability as you make your game. See how to best mix market analysis, community development, playtesting/iteration, and social media to increase your chance of a successful launch.

Intended Audience

This session is intended for entrepreneurial game developers and studio/project leaders who care about commercial viability and are looking for additional methods and approaches to achieve success. Particularly relevant if you are contemplating Early Access. Also, you are tired of using hope as your business model.