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Celestia Koh (Consumer Insights Manager, Zynga)
Hannah Murphy (User Researcher, Activision)
Jimmy Zhou (Researcher, Riot Games)
Location: Room 211, South Hall
Date: Wednesday, March 23
Time: 2:00 pm - 3:00 pm
Pass Type: All Access Pass, Core Pass, Summits Pass, Expo Plus Pass, Expo Pass, Audio Pass, Independent Games Summit Pass - Get your pass now!
Topic: Advocacy
Format: Roundtable
Viewing Experience: In-Person
Vault Recording: Not Recorded
Games User Research is a core part of modern game development to help teams understand their players better and provide players with the best gaming experience possible. The goal of Games User Research is to help game designers and stakeholders make more informed decisions by applying scientific research methods to measure things like usability and player engagement.
This roundtable hosted by Games Research and User Experience (GRUX-SIG) will cover what games user research (GUR) is/isn’t, what it takes to work in GUR, and how it fits into the gamedev cycle. Follow Celestia, Hannah, and Jimmy as we open discussions about our craft, talk insights and personal experiences as game researchers working in the games industry.
Those who want to know more about research in the games industry, developers who are interested in how researchers can support them, and experts who have their own opinions and thoughts on the matter.
Those who want to know more about research in the games industry, developers who are interested in how researchers can support them, and experts who have their own opinions and thoughts on the matter.